Definition of "activation" in English

noun

1. Making active and effective; bringing into a state of activity.

2. (physics) The process of making a radioisotope by bombarding a stable element with neutrons or protons.

3. (biochemistry) The process by which molecules are made able to react.

4. (marketing) The promotion of a brand through an event or campaign.

   • using shopper activation to convert shoppers into buyers