Definition of "gimmick" in English

noun

1. A trick or device used to attain some end.

   • The box had a gimmick to make the coin appear to vanish.

2. A ploy or strategy used to attract attention or gain traction.

   • The contest was a gimmick to get people to sign up for their mailing list.

3. (electronics) A gimmick capacitor.

4. (Philippines) A night out with one's friends.

verb

1. To rig or set up with a trick or device.

   • The magician's box was gimmicked with a wire that made it appear to open on its own.