Definition of "hardline" in English

noun

1. (business) A retail product collection consisting primarily of hardware targeting the do-it-yourself customer.

   • The Hardlines Digest is an Internet mailing list for members of the retail hardware and home center industry.

2. (business) A retail product collection which includes many non-information goods, such as home appliances, housewares, and sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.

   • Comparable-store sales in hardlines declined in the mid single-digit range, with the strongest performance in sporting goods.

3. (telephony) A physical wire or cable connection; landline.

adjective

1. Uncompromising; rigidly holding to a set of beliefs.

   • Smith's hardline approach to drugs gained him the support of many local citizens.

2. (business) Belonging to a hardline.

   • hardline product
   • Safety, product quality and performance are prerequisites for all hardline products such as toys, cosmetics, furniture, jewellery, DIY, etc.