This new shaving cream isn't as lathery as the old stuff: there just aren't as many bubbles to be had.
1824, James Atkinson, “Peer Mahommud; The Moralist,” stanza 51, in The City of Palaces, Calcutta: Government Gazette Press, p. 128,
Thus rapidly my little tale advances,
And now we come to him, who lives to shave!
The lathery Knight of Razors, not of lances,
And without question more a fool than knave.