The process of adopting or the condition of adopting the characteristics of the bourgeoisie; bourgeoisification; the process of becoming affluent.
The proliferation in a society of values perceived as characteristic of the middle class, especially of materialism.
A shift to bourgeois values and practices.
Yet, in a fashion similar to the “Affluent Worker”, MacKenzie constructs a theory of embourgeoisement that is far too narrow historically and consequently, sociologically unsatisfactory.
2007: Lesley Thomas, The Observer: Before you sneer at Fergie…, Sunday the 30ᵗʰ of September
We mould our children stealthily, force-feeding them allegorical Japanese films from Studio Gibley when they may prefer Shrek; packing them off to toddler yoga when they’d like to be at ballet reinforcing gender stereotypes. As for academic aspirations, check out any ‘up-and-coming’ area of London and witness the parents responsible for the local embourgeoisement elbowing their way into the best state schools.